Meghan Markle has unveiled a significant transformation of her lifestyle brand, renaming it from “American Riviera Orchard” to “As Ever.” This rebranding reflects her desire to expand beyond the regional focus of the original name, allowing for a broader range of products that resonate with her personal passions and experiences.
Revealing “As Ever”
Since rejoining Instagram on January 1, Meghan subtly hinted at this change by signing off her posts with “As Ever.” The official announcement came on February 18, just ahead of the March 4 premiere of her Netflix series, “With Love, Meghan.” In an Instagram video, Meghan expressed her excitement:
“I’m shocked we’ve kept this a secret for so long. In two weeks, my show is coming out, which I’m so excited for. And also my business, which I think there has been a lot of curiosity about.”
New Products
The rebranding to “As Ever” signifies continuity and a personal touch, aligning with Meghan’s commitment to thoughtful living. The brand will continue to offer its popular strawberry jam and plans to introduce new products encompassing food, gardening, and entertaining—areas Meghan is passionate about. This evolution allows her to share more of her favorite things with a wider audience.
Netflix Partnership
Coinciding with the brand’s relaunch, “As Ever” has partnered with Netflix, integrating product offerings with the upcoming series. Products will be available at Netflix House pop-ups in popular malls, providing fans with an immersive experience that blends Meghan’s creative endeavors with her lifestyle brand. The series, “With Love, Meghan,” will feature eight episodes with celebrity guests, showcasing Meghan’s creativity and passion for gardening and hospitality.
This strategic rebranding not only broadens the scope of Meghan’s lifestyle offerings but also strengthens her connection with her audience by sharing more of her personal interests and experiences. As “As Ever” embarks on this new chapter, it promises to deliver products and content that inspire and resonate with those seeking a thoughtful and joyful lifestyle.
