It’s official: McDonald’s is bringing back the beloved Snack Wrap in 2025, nearly a decade after it vanished from U.S. menus. The announcement has sparked a wave of excitement among fans who have long awaited its return.
What Is a Snack Wrap?
Introduced in 2006, the Snack Wrap quickly became a fan favorite. This handheld delight features a strip of crispy or grilled chicken, shredded lettuce, shredded cheese, and a choice of sauces—ranch, honey mustard, or chipotle BBQ—all wrapped in a soft flour tortilla. It was designed as a convenient, snack-sized option for customers on the go.
Why Did It Disappear?
Despite its popularity, McDonald’s discontinued the Snack Wrap in 2016 due to operational challenges. Franchisees found the preparation process time-consuming, particularly the need to steam tortillas and assemble the wraps, which slowed down service times. Additionally, sales did not meet expectations, leading to its removal from the menu.
The Fan Frenzy
The Snack Wrap’s absence only intensified its cult status. Fans launched petitions, with one Change.org campaign garnering over 18,000 signatures, all pleading for its return. Social media buzzed with nostalgia, and even rival chains attempted to fill the void with similar offerings.
The 2025 Comeback
In December 2024, McDonald’s U.S. President Joe Erlinger confirmed the Snack Wrap’s return during an interview on “Good Morning America,” citing overwhelming customer demand. On April 15, 2025, McDonald’s teased the comeback on social media with a cryptic post stating “0x.14.2025,” suggesting a return on the 14th of an unspecified month this year.
What’s New?
The returning Snack Wrap will be rebranded as the “McCrispy Snack Wrap,” featuring McDonald’s McCrispy chicken—a Southern-style fried chicken with crinkle-cut pickles—wrapped in a tortilla. This aligns with McDonald’s strategy to focus on chicken-based items, responding to market trends favoring chicken-focused fast-food chains.
Why the Excitement?
The Snack Wrap’s return taps into a wave of nostalgia and meets a demand for convenient, flavorful options. Fans are eager to revisit a menu item that balances taste and portability. The reintroduction also reflects McDonald’s responsiveness to customer feedback and its adaptability in a competitive market.
Final Thoughts
The Snack Wrap’s comeback is more than just a menu update; it’s a testament to the power of customer voice and the enduring appeal of a well-loved product. As McDonald’s prepares to reintroduce this fan favorite, customers can look forward to enjoying a classic with a modern twist.
